Affiliate Partners

We run an affiliate programme for Lucky Bar aimed at building long-term relationships with publishers, streamers, affiliates and marketing partners. We’re looking to work with partners who drive quality traffic from the United Kingdom and other key markets, and we provide the commercial and operational support needed to convert visits into loyal players.

Programme purpose

Our partner programme exists to create a fair, transparent revenue channel for affiliates while helping us reach engaged players. We focus on sustainable referrals and responsible customer acquisition rather than short-lived campaigns. Partners are treated as extensions of our marketing team and receive straightforward commercial terms and timely operational support.

Partnership benefits

Working with us gives you access to a UK-facing brand with multi-channel advertising options. We offer flexible commercial arrangements, localised creative, and a dedicated point of contact to help you maximise performance. Partners can expect regular communications, campaign ideas, and priority access to new marketing material when available.

Commission structure

We offer a clear, performance-driven commission model designed to reward steady, quality traffic. Specific rates and payment schedules are agreed during onboarding and tailored to partner type and traffic quality. We review commercial terms periodically to ensure they remain competitive and aligned with long-term objectives.

Tracking and reporting

Accurate tracking and transparent reporting are central to the partnership. We provide a partner dashboard with conversion metrics, player activity summaries and revenue reports so you can monitor performance in near real time. Any discrepancies are handled quickly through our affiliate support team to keep reporting clean and reliable.

Marketing tools and support

Partners receive a selection of approved creatives, banners and landing pages optimised for UK audiences. We also supply UTM-ready links, tracking templates and best-practice guidance for streamers and content creators. For bespoke campaigns we can collaborate on co-branded assets and tailored landing pages where appropriate.

Long-term cooperation

We prioritise sustainable partnerships and reward partners who focus on player retention and compliance. Regular reviews help us fine-tune the approach, and high-performing partners are considered for exclusive opportunities and bespoke deals. Our aim is to build relationships that benefit both parties over the long term.

How to apply

To start a conversation, register via our affiliate sign-up or contact our team at [email protected]. We’ll respond with full programme details, onboarding steps and the documentation required to set up tracking and payments. We look forward to partnering with you.